Supporting and accelerating sector growth
With the support of the European Cyclists’ Federation (ECF), CIE has launched its Market Impact and Intelligence Expert Group (MIIEG) to contribute to the information and market intelligence needs of the cycling industry. There is a clear lack of aggregated cycling and cycling-related data sets at the EU-level. Yet this data is essential for effective policy-making, attracting private and public investment and guiding the sector both in terms of COVID-recovery and long-term strategies.
The main questions that will guide the work of the Expert Group are related to growth, sustainability and impact of cycling and its emerging markets – including such diverse topics as growth forecasting in different countries, how investment influences growth, the impact of new technologies and multi-modality on cycle use, and e-mountain bike bans effect on mountain bike use. The MIIEG will collect and analyze this data following a structured approach, in order to get a comprehensive picture of how markets are changing and will change across the EU, and which countries should be prioritized to stimulate growth in our sector. In this way, the Expert Group aims to shape the market intelligence needs of the industry for the future.
Not only will this be a powerful service for our members, complimenting the sales reporting already done by the Confederation of the European Bicycle Industry (CONEBI), but also extremely useful for public bodies, academics and civil society. They need better data to improve policies and research, to make investments in cycling more effecting and to strengthen advocacy activities where they are most needed. Hence the importance of creating an Expert Group that will benefit both of these stakeholder groups. Through its work, the MIIEG aims to become a European leader in terms of cycling data collection and analysis, supporting and accelerating the growth of our members and the industry.
- Identify market uptake and the impact of new technologies
- Provide industrial forecasting and related information for our members and the cycling industries
- Deliver indications of future market size for investors
- Raise awareness of gaps in cycling knowledge
- Inform policy and decision-making
JOINING THE GROUP
This group is a membership-driven initiative which works together with the support of the CIE Secretariat. Membership is open to all Cycling Industries Europe members.
WHY JOIN THE MARKET IMPACT AND INTELLIGENCE EXPERT GROUP?
The European leadership group will work on improving the collection and availability of cycling data at the European level, with direct value to our members. The work we do will have important benefits in terms of industry growth and our advocacy work at the EU. You will play a key role in improving and widening our understanding of the whole cycling sector, from traditional industries to new technologies and IoT.