CIN Workshop Series Bridging Academia and Industry: Creating Sustainability in Your Business

12 May 2021

Online

Bridging Academia and Industry: Creating Sustainability in Your Business

CIE's Cycling Innovation Network Workshop Series is back! In this exciting session, we will explore some of the potential benefits of partnering with academia and also explore sustainability within the cycling sector to illustrate some of these benefits.

We will hear from CIE Member and session co-host Pete Lillie (Presca Limited), about his company’s journey and interaction with academia and the benefits that this partnering has had. Presca set out on a mission to take back materials which were polluting the planet and to redesign them into performance sportswear that was built to last.

We will also hear from and Prof Christof Backhaus, who will discuss his work on how consumers make sense of firms’ environmentally oriented activities and Associate Prof Miles Weaver will talk about supporting industry to build for purpose, sustainability and amplify Sustainable Development Goals Impact through purposeful stakeholder relationships. Both are academics at Edinburgh Napier University and are working with session co-host and colleague Prof Geraint Florida-James on projects at the Mountain Bike Centre of Scotland (MTBCOS). Prof Geraint Florida-James will lead the session and provide an update of the knowledge transfer project that is MTBCOS.

There will be plenty of opportunity to ask questions and get involved in the session, so we look forward to welcoming you to CIE’s Second Cycling Innovation Network Event on the 12th May 2021.

 

Session Agenda

• 10mins: Prof Geraint Florida-James: MTBCOS & Edinburgh Napier University

Introduction to session: MTBCOS model of business engagement.

• 10mins: Pete Lillie (Co-Founder of Presca Sports Wear)

Presca Journey through sustainability and academia.

• 10mins: Associate Prof Miles Weaver (Edinburgh Napier University)

Supporting industry to build for purpose, sustainability and amplify Sustainable Development Goals Impact through purposeful stakeholder relationships.

• 10mins: Prof Christof Backhaus (Edinburgh Napier University)

How do consumers make sense of firms’ environmentally oriented activities in terms of creating a positive impact?

• 20mins: Panel Discussion and Q&A


Other Industry events

2021

06 - 12 CIN Workshop Bridging Academia and Industry: Creating Sustainability in Your Business

Online

Bridging Academia and Industry: Creating Sustainability in Your Business

In this exciting session, we will explore some of the potential benefits of partnering with academia and also explore sustainability within the cycling sector to illustrate some of these benefits.

We will hear from CIE Member and session co-host Pete Lillie (Presca Limited), about his company’s journey and interaction with academia and the benefits that this partnering has had. Presca set out on a mission to take back materials which were polluting the planet and to redesign them into performance sportswear that was built to last.

We will also hear from and Prof Christof Backhaus, who will discuss his work on how consumers make sense of firms’ environmentally oriented activities and Associate Prof Miles Weaver will talk about supporting industry to build for purpose, sustainability and amplify Sustainable Development Goals Impact through purposeful stakeholder relationships. Both are academics at Edinburgh Napier University and are working with session co-host and colleague Prof Geraint Florida-James on projects at the Mountain Bike Centre of Scotland (MTBCOS). Prof Geraint Florida-James will lead the session and provide an update of the knowledge transfer project that is MTBCOS.

There will be plenty of opportunity to ask questions and get involved in the session, so we look forward to welcoming you to CIE’s Second Cycling Innovation Network Event on the 12th May 2021.

 

Register Here!

 

Session Agenda

• 10mins: Prof Geraint Florida-James: MTBCOS & Edinburgh Napier University

Introduction to session: MTBCOS model of business engagement.

• 10mins: Pete Lillie (Co-Founder of Presca Sports Wear)

Presca Journey through sustainability and academia.

• 10mins: Associate Prof Miles Weaver (Edinburgh Napier University)

Supporting industry to build for purpose, sustainability and amplify Sustainable Development Goals Impact through purposeful stakeholder relationships.

• 10mins: Prof Christof Backhaus (Edinburgh Napier University)

How do consumers make sense of firms’ environmentally oriented activities in terms of creating a positive impact?

• 20mins: Panel Discussion and Q&A

More information