Our team | Cycling Industries Europe (CIE)

Kevin is the Chief Executive of Cycling Industries Europe. Kevin has been a leading figure in cycling advocacy for over 20 years.

Prior to joining CIE he worked as Development Director at European Cyclists’ Federation where he was responsible for relations with the bicycle industry, fundraising and communications. He also led ECF’s work on Cycling as a new technology which identifies the contribution cycling can make to smarter, connected mobility.

Kevin is a lifelong cyclist who started work in cycling after holding senior positions in international food companies including Cadbury Schweppes, Coca Cola and Kraft Foods.

Lauha serves Cycling Industries Europe as Policy Director. Previously, Lauha worked for the renewable energy sector and has years of experience from advocacy, public relations and communications work both at EU and global levels.

Prior to joining CIE, Lauha worked as Communications Director with Global Wind Energy Council. She has also worked in the field of regional and urban policy representing an alliance of Finnish regions in Brussels and managing Innovative Urban Development Programmes at the European Commission.

Lauha has authored several publications on wind energy and renewables. She holds an MSc in Political Science, international law and communications.

In her position as Programme and Networks Manager, Ayse plays a vital role in leading project work at CIE. Ayse has taken lead in the Bicycle and ITS (BITS) as well as the City Changer Cargo Bike (CCCB) projects.

Before joining CIE, Ayse worked for an NGO representing the European consumers in standardisation as Programme Manager of the Traffic and Mobility Working Group, focusing on the development of standards related to bicycles and accessories as well as vehicle regulations among other priority topics. Ayse was also in charge of managing technical studies.

Ayse holds a Bachelor’s degree in English language, literature and pedagogy.

Matteo works in the Communications and Project Departments of CIE, dealing with the external and internal communication of the organisation. He contributes to the implementation of EU projects, the organisation of conferences and public events.

Prior to joining CIE, Matteo worked as Social Media Campaigner for the European Greens, working on the communications strategy of the Greens during the 2019 EU elections. He also worked as Communications Assistant for smartEn, contributing to the coordination and implementation of the communications activities of the organisation and developing a background on EU energy issues.

He holds a Master’s degree in European Studies at the Université Libre de Bruxelles.

Saida is a communications trainee at Cycling Industries Europe, who assists in communications,
events, policy and projects.

Before joining CIE, Saida completed her BA in Liberal Arts and Sciences at University College
Maastricht with a focus on sustainable urban development, public policy and sustainability
transitions. As part of her studies, she took part in a Think Tank working for Maastricht Municipality
to develop a framework for the optimization of social care in the city. Moreover, she conducted an
individual applied research project, in which she studied the impact of citizen-led social projects on
the gentrification process of disadvantaged Maastricht neighborhoods.

Between her BA and joining CIE, Saida completed a traineeship at NinEco d.o.o., a landscape
architecture firm in Sarajevo, Bosnia and Herzegovina. She had a role as an assistant in research and
development of landscape architecture projects in the city, particularly ones promoting
sustainability.