Our team | Cycling Industries Europe (CIE)

Kevin is the Chief Executive of Cycling Industries Europe. Kevin has been a leading figure in cycling advocacy for over 20 years.

Prior to joining CIE he worked as Development Director at European Cyclists’ Federation where he was responsible for relations with the bicycle industry, fundraising and communications. He also led ECF’s work on Cycling as a new technology which identifies the contribution cycling can make to smarter, connected mobility.

Kevin is a lifelong cyclist who started work in cycling after holding senior positions in international food companies including Cadbury Schweppes, Coca Cola and Kraft Foods.

Lauha Fried is Policy Director at Cycling Industries Europe. Lauha runs the expert groups for bike sharing, CSR & Sustainability and Women in Cycling network. She also follows closely what’s on the EU’s agenda related to urban mobility and transport.

Previously, Lauha worked for the renewable energy sector and has extensive experience from advocacy, public relations, and communications work both at EU and global levels. She has also worked at the DG for Regional and Urban Policy at the European Commission.

Lauha has authored several publications on wind energy and renewables. She holds an MSc in Political Science, International Law and Communications.

She has two daughters, speaks English, French, Swedish and her native Finnish and lives in Brussels.

Jacques focuses on getting greater support for cycling as a key industry for Europe. He co-runs the expert groups on market intelligence, supply chain and innovation. 

A career lobbyist with 16 years’ experience working in the EU ‘Brussels bubble’, Jacques has always aspired to work for sectors that make people happier or smarter. Previously, he worked for EU organisations promoting public media and then tourism. He also teaches EU public affairs at Sorbonne University. 

He would describe himself as a ‘European’ and his young son could claim 4 nationalities. Jacques was born in London, studied in Toulouse, lives with an Italian partner and calls Brussels ‘home’.

Matteo works as Programme Coordinator at CIE, dealing with the implementation of EU projects, and coordinating the work in Market Intelligence, Cargo Bikes and ITS Expert Groups.

Prior to joining CIE, Matteo worked as Social Media Campaigner for the European Greens, working on the communications strategy of the Greens during the 2019 EU elections. He also worked as Communications Assistant for smartEn, contributing to the coordination and implementation of the communications activities of the organisation and developing a background on EU energy issues.

He holds a Master’s degree in European Studies at the Université Libre de Bruxelles.

Mojgan is the Head of Operations of Cycling Industries Europe.

For over 20 years working as human resources and financial management experience with top international organisations and private sector companies reducing staff turnover and creating new sources of revenue. In senior management roles driving organisational change and integrating human resource strategies with internal business processes.

Prior to joining CIE, Mojgan worked for different International humanitarian development, GOPA cartermeill development consultingwith EU Project and World Vision EU Representation (NGO) seeks to influence EU institutions and focusing on child protection and child Rights.

Mojgan did her studies in London as a Journalism.

Susanne supports the work of Cycling Industries Europe by acting as the technical and scientific coordinator and project manager of the CityChangerCargoBike project, working also as a technical advisor to the project coordination of the project the Municipality of Utrecht. She is also providing her extensive knowledge regarding the acquisition accessing future EU funds for cycling, identifying and creating applications for new EU or industry co-funded research and innovation projects in relevant fields. She also assists in activities that may strengthen the capacity of CIE to support the industry by building and sustaining the networking and promotional activities of the association.

In her previous position she has been responsible since 2008 for project management and acquisition of various national and international projects in the areas of cycling promotion and awareness raising for sustainable mobility concepts, with her main focus being cycle logistics.

Susanne Wrighton holds a PhD in molecular biology from the University of Vienna