Lauha Fried is Policy Director at Cycling Industries Europe. Lauha runs the expert groups for bike sharing, CSR & Sustainability and Women in Cycling network. She also follows closely what’s on the EU’s agenda related to urban mobility and transport.
Previously, Lauha established one of the first regional EU representation offices for Finnish regions in Brussels and worked as an expert for the European Commission’s Directorate General for Regional and Urban Policy. After regional development, Lauha moved on to renewable energy sector, promoting wind power as a Communications Director at Global Wind Energy Council. She has extensive experience from advocacy, public relations, and communications work both at EU and global levels.
Lauha has authored several publications on wind energy and renewables. She holds an MSc in Political Science, International Law and Communications.
She has two daughters, speaks English, French, Swedish and her native Finnish and lives in Brussels.