Our team | Cycling Industries Europe (CIE)

Kevin is the Chief Executive of Cycling Industries Europe. Kevin has been a leading figure in cycling advocacy for over 20 years.

Prior to joining CIE he worked as Development Director at European Cyclists’ Federation where he was responsible for relations with the bicycle industry, fundraising and communications. He also led ECF’s work on Cycling as a new technology which identifies the contribution cycling can make to smarter, connected mobility.

Kevin is a lifelong cyclist who started work in cycling after holding senior positions in international food companies including Cadbury Schweppes, Coca Cola and Kraft Foods.

Lauha serves Cycling Industries Europe as Policy Director. Previously, Lauha worked for the renewable energy sector and has years of experience from advocacy, public relations and communications work both at EU and global levels.

Prior to joining CIE, Lauha worked as Communications Director with Global Wind Energy Council. She has also worked in the field of regional and urban policy representing an alliance of Finnish regions in Brussels and managing Innovative Urban Development Programmes at the European Commission.

Lauha has authored several publications on wind energy and renewables. She holds an MSc in Political Science, international law and communications.

In her position as Programme and Networks Manager, Ayse plays a vital role in leading project work at CIE. Ayse has taken lead in the Bicycle and ITS (BITS) as well as the City Changer Cargo Bike (CCCB) projects.

Before joining CIE, Ayse worked for an NGO representing the European consumers in standardisation as Programme Manager of the Traffic and Mobility Working Group, focusing on the development of standards related to bicycles and accessories as well as vehicle regulations among other priority topics. Ayse was also in charge of managing technical studies.

Ayse holds a Bachelor’s degree in English language, literature and pedagogy.