During the challenges of the coronavirus pandemic we salute the health and care workers and other essential services who are putting in extraordinary efforts on our behalf, often at considerable personal risk.
The cycling community is no different. Across the globe we hear daily stories about businesses that are providing free bikes to health care workers, delivering food and medicines to isolated people, repairing bikes for essential travel, keeping bike share open get essential workers safely home from work. There are volunteers, local community groups and individuals who are using bikes to support essential services and their neighbours, all at their own cost.
They have all become essential workers in their own way, and we salute them all.
These actions mean that individuals and employees carry on working, even if they put themselves at some personal risk. Companies keep providing essential services even when it costs them money, because they have to pay wages or they refuse state aid that they would get if they close.
Cycling the extra mile is our way to recognise those special efforts in our community.
Every time we hear a story about someone who has done something special we will send our “thank you”, simply by adding the recognition Thank you for #cyclingtheextramile to every social media post, in every platform.
Imagine if we can tell all those amazing businesses and companies that we recognise their work. They are not alone, they are not isolated, they are part of this great community of cycling.
The #cyclingtheextramile campaign has been created by Cycling Industries Europe. Thank you to our partners who are supporting this campaign as part of our shared efforts to support cycling and cycling businesses during the COVID19 pandemic.