During the hard challenges of the coronavirus pandemic we saluted the health and care workers and other essential services who put in extraordinary efforts on our behalf, often at considerable personal risk.
The cycling community was no different. Across the globe we still hear daily stories about businesses that are providing free bikes to health care workers, delivering food and medicines to isolated people, repairing bikes for essential travel, keeping bike share open get essential workers safely home from work. There are volunteers, local community groups and individuals who are using bikes to support essential services and their neighbours, all at their own cost.
They have all become essential workers in their own way, and we salute them all.
These actions mean that individuals and employees carried on working, even if they put themselves at some personal risk. Companies kept providing essential services even when it costed them money, because they had to pay wages or they refused state aid that they would have gotten if they closed.
Cycling the extra mile was our way to recognise those special efforts in our community.
Every time we heard a story about someone who did something special we sent our “thank you”, simply by adding the recognition Thank you for #cyclingtheextramile to every social media post, in every platform.
We wanted to recognise the work of all those amazing businesses and companies. They were not alone, they were not isolated, they were part of this great community of cycling.
The #cyclingtheextramile campaign has been created by Cycling Industries Europe. Thank you to our partners who supported this campaign as part of our shared efforts to support cycling and cycling businesses during the COVID19 pandemic.