Urban mobility specialist Tern Bicycles is dedicated to the goal of sustainable transportation, and designs folding bikes and e-bikes that offer enormous utility in a surprisingly small package. Sustainability is also at the heart of their operations. Their global team seeks environmentally-friendly options in terms of manufacturing, actively working to reduce waste and limit the impact of transporting their bikes. Tern is committed to giving at least 1% of their net profits each year to environmental or social causes.
- What are you most excited about for 2020?
No question, the thing I’m most excited about is the conversation about #RebuildBetter – that the shutdowns and lock-downs globally represent an unprecedented pause to reconsider how our urban spaces are utilized. All over the world, citizens are speaking out saying that cycling and foot traffic needs to be a higher priority and even taking things into their own hands with #TacticalUrbanism. And municipalities are responding. That’s really exciting.
- What do you see as a major challenge in the cycling industry and how can CIE play a role in overcoming that challenge?
“Cycling Industry” is a bit of a misnomer when compared to the “Auto Industry” – historically there’s no comparison – especially when it comes to advocacy and lobbying for sensible, supportive, balanced legislation. There’s lots of reasons for this level of fragmented messaging from brand to brand, but one thing is clear: single, larger voices will be heard better. CIE has this role to play, yes on behalf of the industry, but I also believe that this benefits riders of all types too.
- What/who in the cycling industry inspires you?
Lately, I find endless inspiration from seeing the stories of people doing *more* with their bicycles. More everyday stuff: Taking kids to school. Shopping. Getting to/from work. Deliveries. Coffee Stands. The creativity is amazing. I love recreational cycling, but it’s the everyday examples that get me really encouraged. Bikes are changing people’s lives, in real ways both subtle and substantial. There’s a shift underway, but it’s those new riders that never thought they could do this “with a bike” that inspire me.
- Describe in 5 words how cycling is saving the world?
Cities for humans, not cars.