I am a long time cargo bike evangelist and cycle urbanist. I started Hoi! Oslo, a triple bottom line design agency, working with sustainable service development in 2017. I then specialized on mobility and ebikes, and consulted on service development for an insurance service and an ebike subscription pilot. I later worked for local transit provider Ruter on a combined mobility pilot, offering solutions to reduce car usage, like bonus points for active travel, car sharing etc. In 2020 I started Whee! a cargobike subscription service, and now also a cargobike service subscription. I am a mother in a household of 4 kids 3 living car less in Oslo.
Between 2017-2020 I was head of the board for the Oslo Cyclists Assosiation.
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