We are excited to announce a significant expansion of our network! ECI is officially welcoming Velosuisse, Honda, BellBoy, Upshift Sports, Mapfour, OGGI, Shift Transit, Fleetiz, and Just Ride the Bike as its newest members.
These companies come from different corners of the cycling world, but they all share the same goal: getting more people on bikes and pushing the industry forward. It is great to see how they are already getting actively involved in several of our expert groups. Their collective expertise and diverse backgrounds will be a huge asset to the community.
If you want to help shape the future of cycling alongside industry leaders, we would love to have you. Find out more about how to join us here.
Velosuisse
Velosuisse, founded in 2005, represents the leading manufacturers, importers, wholesalers, retailers, organisations, service providers, and agencies of Switzerland’s bicycle industry. It is dedicated to advancing both the distribution of bicycles and the promotion of cycling.
The association serves as a national and international advocate for the industry, acting as a knowledgeable, politically neutral, and pragmatic partner for specialist retailers, policymakers, public authorities, media, research and educational institutions, as well as other industry bodies on all matters relating to bicycles, e-bikes, their components, and accessories.
Honda
Honda is the largest engine manufacturer in the world, and the business is comprised of more than 500 companies with 134 production facilities in 28 countries, plus another 31 R&D centres in 15 countries. Honda designs, develops, manufactures, distributes, and sells cars, motorcycles, marine engines, eQuads (Fastport Honda), ATVs, lawn mowers, tillers and generators, to name just a few.
Fastport Honda provides companies with micromobility solutions to enhance urban logistics including delivery operations while promoting efficiency and reliability.
BellBoy
BellBoy is an italian startup on a mission to eliminate last-mile friction. With several patents in portfolio we develop products to help cyclist carry more & ride more, designing high-performance tools that make cycling the best option for everyday urban commuting.
The Travelmate bridges the gap between rolling luggage and two-wheeled mobility: bicycles, e-scooters and mopeds, both private and shared, become the best way to start a journey – even when travelling with a trolley-case.
The Runner is a new concept of rear bicycle rack: foldable when not in use and extensible in one click, load is not an issue anymore on daily urban rides. Two products in one: a real bag & luggage carrier + child seat, our self wrapping belt system enables the carriage of smaller and bigger items. Modular by design the Runner can be installed on most bikes, with or without pre-existing rear racks.
Upshift Sports BV
I am a fractional-executive & consultant serving sports, mobility, and outdoor brands. My career runs from the workshop floor to the boardroom: through engineering, operations, product, marketing, sales, BU leadership; across four EU countries and three US states. I bridge high-level industrial strategy and practical execution, addressing real growth and execution constraints.
I’ve scaled, repositioned & turned around brands, into 40+ countries. An engineer and EMBA, I speak English, Dutch, French and Spanish. I support brands either at pivotal moments or as a long-term partner. I help with Go to market/penetration, product management, subsidiary launches, distribution & sales-network build-out, turnarounds & reorganisations, rework & recalls, retail & OE growth, aftersales, and branding/media/PR.
Trusted by founder-led startups to major brands including Gates, Niner, Rotor, Enviolo, plus TVS and Decathlon subsidiaries; UpShift helps brands add value and lead. I look forward to contributing and learning through my membership.
Mapfour
At MapFour, we believe getting around should feel like freedom, not stress.
We’re an e-bike brand based in Luxembourg, and we build for how people actually live: compact models for the daily commute, trekking bikes for longer rides and rougher paths, with more in the works for wherever life takes you next. No more traffic, no more packed trains — just a smooth, reliable ride that fits your life, not just one kind of trip.
Every MapFour bike is built with smart features, safety-focused design, and real engineering care, so you can ride with confidence, wherever you’re headed. Sustainable, dependable, and made for real life — in the city and beyond.
Be free, your way, with MapFour.
OX da AMAZONIA INDÚSTRIA de BICICLETAS S.A (OGGI)
OGGI Bikes is a bicycle brand founded in 2014 and part of OX Bike Group, a Brazilian private company. The brand was created with a strong passion for cycling, innovation, and high-quality products, guided by the philosophy “more than bicycles.”
Since 2019, OGGI has become a market leader in Brazil, supported by a nationwide network of more than 2,000 dealers and a dedicated team of over 400 professionals across its factory and São Paulo office.
The factory is located in Manaus, Brazil, in the heart of Amazon forest, contributing to regional development while operating close to one of the world’s most important ecosystems. With its own manufacturing facility, OGGI develops and produces bicycles using advanced technology, including aluminum and steel frames, environmentally friendly powder painting, automatic wheel assembly lines, high-quality anodized rims, and handlebars.
OGGI Bikes also invests in professional cycling teams that compete in national and international races. The team plays an important role in representing the brand’s values of passion, performance, innovation, and commitment, including at major international events such as the Paris Olympic Games. Through its athletes, OGGI contributes to the development of cycling in Brazil and inspires more people to embrace the sport.
Shift Transit
Shift Transit is a leading mobility operations company, managing 85,000+ mobility assets on a day-to-day basis, including over 29,000 bikes, scooters, and shared vehicles. Shift manages all facets of mobility programs, including launch planning, asset deployment, fleet management, day-to-day operations, marketing, customer service, and partner relations.
Shift operates 7 micromobility programs across North America that account for over 16 million trips each year. Our present focus is to build on the results we’ve helped catalyze in North America and work with partners globally to advance shared use and alternative transportation across the globe.
Our team works with partners in the private, public, and nonprofit sectors to ensure our programs are long-term fixtures in their local communities. We recognize that shared transportation is a vital component of a thriving transportation ecosystem and we are committed to ensuring the vitality of our programs, now and in the future.
Fleetiz
Fleetiz is a SaaS solution dedicated to the management and operation of bicycle and mobility equipment fleets.
Designed for businesses, local authorities and mobility operators, Fleetiz centralizes all aspects of fleet management on a single platform: deployment, equipment tracking, user management, maintenance, reporting and resale.
Simple, modular and scalable, Fleetiz helps fleet managers save time, streamline their operations and improve fleet performance. Our goal is to simplify mobility fleet management, enabling our customers to focus on what matters most.
• Bicycle and e-bike fleet management
• Equipment tracking and management
• Maintenance and availability
• Data and reporting
• End-to-end equipment lifecycle management
Fleetiz supports mobility stakeholders in the day-to-day management and ongoing development of their fleets.
Just Ride the Bike
Just Ride the Bike (JRTB) is a training and standards organisation focused on establishing and propagating rider training fit for the purpose of commercial risk mitigation. JRTB authored the UK Cargo Bike Rider Training Standard, published by the Bicycle Association and independently assured by the Royal Society for the Prevention of Accidents.
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