European Cycling Industries is launching #ICycleToWork, a social media testimony campaign showcasing the many benefits of choosing cycling as a daily commute.
Geopolitical volatility has demonstrated, twice in the last five years, how dangerously dependent Europe is on fossil fuel imports to support its fuel-dependent transport system. While much of the debate has focused on how technological advancements can alleviate the pressure, there is growing recognition and a stronger than ever case that everyday mobility choices also have a role to play.
This was reflected in the European Commission’s AccelerateEU Communication and subsequent Catalogue of best practices, which recommended cycling as a tool to combat Europe’s energy dependence. You can read ECI’s full reaction to the Commission’s Communication here.
For millions of Europeans, commuting remains one of the most frequent and energy-intensive activities of daily life. 54% of short-distance trips are completed by private cars in the European Union, yet many of these journeys are short enough to be made by bicycle.
Cycling offers a practical alternative that reduces energy consumption, lowers transport costs, improves physical and mental well-being, and helps people arrive at work more focused and productive.
To highlight these benefits, European Cycling Industries is launching I Cycle to Work, a campaign built around personal testimonies from policymakers, public affairs professionals, association representatives, and other members of the Brussels community.
The campaign launches with five video testimonials from Members of the European Parliament, including EP Vice President Martin Hojsik, who share why they choose to cycle to work and how it benefits their daily lives. The platform is designed as a growing collection of perspectives. Alongside the initial testimonials, it provides an opportunity for others to contribute their own stories and help demonstrate the many benefits of cycling as an everyday mode of transport.
Check out the campaign website HERE.
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