CIE welcomes new Members

CIE is thrilled to welcome Riding Places and Zenride as our newest members. These companies, each engaged in different sectors of the cycling industry, share a common passion and goal—to promote cycling and elevate it to new heights. Their commitment has led them to join CIE and actively participate in several of our expert groups. Read more about our recent additions below and discover why joining CIE could be the next step for you here.

Riding Places

Riding Places: Where Cycling Connects Communities
Riding Places is a digital platform connecting cyclists (Riders) with businesses and organizations (Groups). At its core, Groups create location-based cycling challenges called GeoZones that Riders complete during regular rides, earning points and rewards. The platform seamlessly integrates with Strava for automatic ride tracking, eliminating manual check-ins. Groups gain valuable engagement metrics while building customer loyalty, and Riders discover new destinations while earning rewards for activities they already enjoy. Groups are classified into four sizes (Small, Medium, Large, XLarge), ensuring fair head-to-head competition between similarly-sized organizations. From businesses and events to employers and friend groups, Riding Places transforms everyday cycling into connected community experiences.

Zenride

Zenride is the leading corporate bike leasing provider in France, helping companies to improve their employer brand and strengthen their ESG engagements, while enhancing the daily commuting of their employees with a full service bike offer. For the last 7 years Zenride has accompanied 400+ companies like Saint-Gobain, Veolia or Safran, reaching 110 000 activable employees in France, who can choose any bike brand or model in our 1200+ dealer network. Our 40 Zenriders work everyday to contribute to a sustainable mobility by growing the bike modal share in France!