CIE is thrilled to welcome Today, PowerShelter, Arval, BNP Paribas Personal Finance, Fusion Media and Bimas as our newest members. These companies, each engaged in different sectors of the cycling industry, share a common passion and goal—to promote cycling and elevate it to new heights. Their commitment has led them to join CIE and actively participate in several of our expert groups. Read more about our recent additions below and discover why joining CIE could be the next step for you here.
Today
As a leading MobiTech operating company, Today is focused on Europe & North America. We are seizing the opportunity in the mobility industry as a provider covering the entire value chain of purpose-built Hardware for direct sales, subscription model, and MaaS (Mobility as a Service) for our customers. Today solves meaningful business, community, and personal challenges, with a sustainability focus through technology, hardware, and operational expertise that can decrease the dependency on single occupancy ICE vehicles.
PowerShelter
PowerShelter empowers e-bike riders by providing hassle-free battery storage & charging where they need it most. Our charging-enabled lockers prevent theft, improve fire safety, and eliminate range anxiety, making e-bike ownership safer and more convenient.
Despite e-bikes outselling standard bikes in many regions, storage and charging infrastructure haven’t kept pace with demand. Businesses and riders struggle with non-existent or unsafe options, leading to fire hazards and stolen or damaged batteries.
PowerShelter is filling this gap. Our rider-friendly SmartShelters support B2B and B2C use cases, offering businesses, municipalities, and fleet operators a turnkey charging solution. With fire detection & suppression, API connectivity, and compatibility with all OEM chargers, our lockers ensure safe, smart charging.
We provide direct sales for private deployment, as well as The PowerShelter Network, our charging-as-a-service platform launching in Amsterdam in 2025 before expanding to new cities.
At PowerShelter, we don’t just provide lockers - we’re building the future of e-bike charging.
Arval
Arval, founded in 1989, is a major actor in long-term vehicle leasing and specialist in mobility solutions, such as bike leasing, carsharing and mobility payment system within the BNP Paribas Group.
Every day, nearly 8,600 Arval employees in 29 countries offer flexible solutions to make journeys seamless and sustainable for its customers, ranging from large international corporate groups to smaller companies and private customers. Arval is a founding member of the Element-Arval Global Alliance present in 55 countries. In 2025, the CSR strategy of Arval has been rewarded with the highest level of the EcoVadis medal, the Platinum level, placing it in the Top 1% of the companies assessed.
BNP Paribas Personal Finance
BNP Paribas Personal Finance is a major player in consumer finance in France and Europe, offering a wide range of consumer credit products. A 100% subsidiary of the BNP Paribas Group, the company operates in different geographies under its commercial brands such as Cetelem, Findomestic, or Consors Finanz and counts about 17,000 employees for 22 million customers.
BNP Paribas Personal Finance is the daily financial partner of its clients, giving them the means to carry out their projects. BNP Paribas Personal Finance also offers its retail, distribution and mobility partners looking for a financial partner a wide range of services to ensure the promotion, sale and management of financing solutions.
Financing green mobility and housing renovation are two major pillars of BNP Paribas Personal Finance’s development strategy. The company is the leader in bicycle financing in Europe with 100,000 bikes financed each year.
Fusion Media
Fusion Media is the global marketing, PR and public affairs agency dedicated to cycling, running and active travel.
Our goal is to move people and get more people moving. We’re a partner for brands and organisations looking for fresh ways to talk to existing audiences and build new ones.
As well as representing a host of commercial clients, Fusion has spearheaded campaigns such as #BikeIsBest, recognized by Forbes as “the most extensive coordinated promotional campaign for cycling since the 1970s.”
Bimas
Bimas has been at the forefront of micromobility since 1996, operating multiple businesses and projects dedicated to transforming urban transportation.
With a strong commitment to sustainability, we believe in the potential of micromobility to revolutionize mobility habits, reduce car ownership, enhance public transport accessibility, and enrich the variety of transport options available to communities.
Our mission is to provide innovative and sustainable transport solutions that empower individuals and communities to embrace greener, more efficient ways of moving.
Join us as we pave the way for a more sustainable future in transportation. Together, we can make a difference!