CIE is thrilled to welcome BIN - Bicycle Identification Number, SHIFT Active Media, Van Raam and Outside Advice as our newest members. These companies, each engaged in different sectors of the cycling industry, share a common passion and goal—to promote cycling and elevate it to new heights. Their commitment has led them to join CIE and actively participate in several of our expert groups. Read more about our recent additions below and discover why joining CIE could be the next step for you here.
BIN - BICYCLE IDENTIFICATION NUMBER
Bicycle Identification Number is revolutionizing bicycle lifecycle management with RFID/NFC technology and blockchain. The system assigns each bike a globally unique ID at the time of production, providing manufacturers with real-time, tamper-proof data from production to recycling. BIN not only ensures secure data tracking but also unlocks new revenue streams through unlocking aftersales services, including service plans, financing, insurance and parts replacement. By aligning with EU regulations like the Digital Product Passport, BIN helps manufacturers boost compliance, improve operational efficiency, and drive sustainability.
SHIFT ACTIVE MEDIA
SHIFT Active Media combines unrivalled data and insight into cycling, outdoor and active transport sectors with deep marketing expertise.
We blend global experience with local knowledge and insights, to create demand and convert audiences to action all around the world.
We partner with some of the most progressive brands in the market, including Zwift, Rapha, Continental, deuter, Snow & Rock, YT Industries, Camelbak, Bosch, Ohlins, CADEX, fizik and Crankbrothers.
SHIFT Active Media are also the creators of the Rider Research Hub, the industry-leading proprietary research panel that connects enthusiast cyclists with brands, to create unique data and insights, to power better decision making and growth.
VAN RAAM
Van Raam is specialized in the production of tricycles, the mobility scooter bike, low step-through bicycles or comfort bikes, side-by-side tandem bikes, tandem bikes, wheelchair bikes and transport bikes. At Van Raam we believe that when people stay mobile and independent longer, they are happier. With innovative and modern production techniques, and by adding options, accessories and frame adjustments, we can make a customized inclusive bike for just about anyone. As a manufacturer of special needs bicycles, quality and sustainability are a paramount importance to Van Raam.
"Van Raam is now a mechatronic bicycle manufacturer," says Jan-Willem, "a combination of mechanical and electronic, with 250 full-time employees. The IT department, ten people strong, designs software for the production process and for the bicycles. Twenty engineers design parts and new models. Robots operate machines, and parts are 3D-printed using aluminum powder and plastic. We deliver the ultimate inclusive cycling experience with the most desired mobility brand and enable everyone to participate in society."
OUTSIDE ADVICE
Product Passion. Purposeful Action. Outside Advice works exclusively with the outdoor and cycling sectors providing friendly, expert guidance to enhance enterprise operations through product lifecycle processes and advocacy. With a steadfast commitment to excellence, we assist our clients in navigating market complexities to reach their goals while creating meaningful connections to the communities they serve. We specialize in Go-to-Market strategy, product portfolio management, e-Bike regulation and advocacy strategy. Our current focus in on the European battery regulation, digital passport and Mobility Transition Pathway pledging. If your organization is curious about how to navigate these coming changes, let`s talk. Outside Advice is ready to help your business construct a strategy that energizes your team, excites your customers and gives back to your community.
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