CIE welcomes new Members

CIE is thrilled to welcome Porsche eBike Performance GmbH and United Wheels, Riding Places and Zenride as our newest members. These companies, each engaged in different sectors of the cycling industry, share a common passion and goal—to promote cycling and elevate it to new heights. Their commitment has led them to join CIE and actively participate in several of our expert groups. Read more about our recent additions below and discover why joining CIE could be the next step for you here.

Porsche eBike Performance GmbH

Porsche eBike Performance GmbH, based in Ottobrunn near Munich, Germany, develops pioneering electric drive systems for e-bikes. These include the compact lightweight systems from FAZUA for agile e-bikes and, in the future, compelling drive systems from the Porsche brand. These will be sold to bicycle manufacturers worldwide from the middle of the decade. In addition to the motors, the drive systems also include batteries and the necessary software architecture for connectivity solutions. These are developed at the headquarters in Ottobrunn and at the subsidiary Porsche eBike Performance d.o.o. near Zagreb, Croatia. Dr Ing. h.c. F. Porsche AG is the majority shareholder of Porsche eBike Performance GmbH.

United Wheels

United Wheels is a global holding company of outdoor brands including Huffy, Niner Bikes, Batch Bicycles and Buzz E-Bikes. 
Our brands ship more than 5 million bicycles annually to thousands of retail locations in more than 50 countries. Our products are known for durability, innovation, comfort, and style for every member of the family.

Riding Places

Riding Places: Where Cycling Connects Communities
Riding Places is a digital platform connecting cyclists (Riders) with businesses and organizations (Groups). At its core, Groups create location-based cycling challenges called GeoZones that Riders complete during regular rides, earning points and rewards. The platform seamlessly integrates with Strava for automatic ride tracking, eliminating manual check-ins. Groups gain valuable engagement metrics while building customer loyalty, and Riders discover new destinations while earning rewards for activities they already enjoy. Groups are classified into four sizes (Small, Medium, Large, XLarge), ensuring fair head-to-head competition between similarly-sized organizations. From businesses and events to employers and friend groups, Riding Places transforms everyday cycling into connected community experiences.

Zenride

Zenride is the leading corporate bike leasing provider in France, helping companies to improve their employer brand and strengthen their ESG engagements, while enhancing the daily commuting of their employees with a full service bike offer. For the last 7 years Zenride has accompanied 400+ companies like Saint-Gobain, Veolia or Safran, reaching 110 000 activable employees in France, who can choose any bike brand or model in our 1200+ dealer network. Our 40 Zenriders work everyday to contribute to a sustainable mobility by growing the bike modal share in France!