26 May 2025

The CIE team will travel to Frankfurt for a very exciting Eurobike conference from June 24 to June 27. Discover our sessions, our pop by our booth at Hall 8.0, J07 for some networking, stay for a coffee and learn more about the state of the industry and what lobbying in Brussels for the cycling looks like.

Highlight session of CIE: The Leaders’ Breakfast

When: 26 June – Thursday – 9:00 – 10:30

Where: Transparenz - Register here for entry tickets.

The annual gathering of industry leaders for networking, policy updates and strategic insights for CEOs and directors in the bike sector from cycling’s international trade associations. This is the 12th edition of our leadership event at Eurobike, with a proven track record for bringing together industry leaders to exchange on the main topics for growing the industry of the future.

Register here.

Eurobike Leaders’ Night

When: 24 June – Tuesday – 17:30 onwards

Where: Portalhaus – Separate ticket needed

The Eurobike Leaders’ Night is a warm-up, a barometer of opinion and a global network meeting all in one. The event will be opened by representatives of major bicycle industry trade associations, including CIE. Our President Tony Grimaldi will give a keynote about the state of our ecosystem during the evening, with the focus being on consumer behaviour, market dynamics and future potential.

More information here.

Cycling as a Recognised Global Mobility Industry: Unlocking Growth, Investment, and Policy Momentum

When: 25 June – Wednesday – 11:00 – 12:00

Where: Yellow Stage

As the EU accelerates its transition towards cleaner, more competitive, and resilient industries, cycling is emerging as a key player in the future of sustainable transport. But what does this mean for the industry’s growth, investment opportunities, and policy support? Join us as CIE shares the latest insight on policy and industrial development.

More information here.

The Digitalisation of the Bicycle: Unlocking New Opportunities  

When: 25 June – Wednesday – 14:15 – 15:00

Where: Pink Stage

The cycling industry is at a turning point. While digitalisation has revolutionised sectors like automotive, bicycles are only beginning to tap into the potential of data-driven solutions. Can better data management close the gap between manufacturers and riders? How will digital tools drive growth in servicing, insurance, and aftermarket sales? What lessons can be drawn from the automotive industry's advanced approach to connectivity and data automation?

More information here.

Beyond the Hype: Is Sustainability Still a Smart Move?

When: 25 June – Wednesday – 14:30 – 15:15

Where: Yellow Stage

In a time of shifting regulations and global uncertainty, does investing in sustainability still pay off? This session brings leading CEOs to the stage to explore whether sustainability remains a strategic priority - especially in light of the recent dilution of EU sustainability legislation. As global crises reshape company strategies, companies increasingly face the challenge of balancing short-term results with long-term objectives. To ground the discussion in real-world experience, CEOs from the bike industry will share how their organizations are navigating these competing demands and what sustainability means to their business today.

More information here.

Unleashing the Potential of Company Bike Leasing in Europe

When: 25 June – Wednesday – 15:30 – 16:15

Where: Yellow Stage

What are the success factors that drive company bike schemes in Germany, Belgium, Finland and beyond? How do we repeat this success in other markets?

More information here.

The Leaders’ Breakfast

When: 26 June – Thursday – 9:00 – 10:30

Where: Frequenz

The annual gathering of industry leaders for networking, policy updates and strategic insights for CEOs and directors in the bike sector from cycling’s international trade associations. This is the 12th edition of our leadership event at Eurobike, with a proven track record for bringing together industry leaders to exchange on the main topics for growing the industry of the future.

Register here.

Women in Cycling Breakfast

When: 27 June – Friday – 09:00 – 11:00

Where: Portalhaus

Time for breakfast, networking and exciting impulses - under the motto “Closing the Data Gender Gap”.

What do we actually know about the differences between men and women in cycling when it comes to cycling and our industry? What about the gender pay gap – the difference in earnings between women and men? How equal is the representation of women across various areas of the cycling industry, let's say management positions, cycling or bike workshops? There’s still a lot of work to be done, and we believe that data is just the first step – real action must follow.

More information here.

Photo: EUROBIKE Frankfurt, Jens Braune

Share on Linkedin Share on Facebook Share on Twitter Subscribe to our newsletter